Audio marketing offers a little known internet marketing opportunity that the search engines love and where the viral traffic opportunities are immense. As such, this method is a key component of the Traffic Mania system and it is also incredibly simple.
Step 1 – Turn Your Blog Posts Into Audio Files
The first part of audio marketing is to create some audio for your site. Of course, you could do this manually by creating your own podcasts but there is also a completely free option to automate the process. Odiogo offer a free WordPress plugin (registration is required) that automatically converts all of your blog posts into podcasts. Once you have installed and verified the plugin a ‘Listen’ button appears at the top of each of your posts. You can also add your whole audio feed for your site in the widget area. While turning your blog content into audio format is useful for site visitors who are visually impaired or who want tolisten to your content while doing other things, in itself it is not going to either send your content viral or help your search engine ranking. Therefore, step 2 is critical in bringing this format to life.
Step 2 – Blog Talk Radio
Blog Talk Radio is a free site (there is an upgrade option if you want extra functionality) where you can create, host and market your own online radio show. Once you have joined the site, you can login to book the slot for your radio show – we suggest you book the same slot each week so that listeners know when to tune in. You can also add additional radio shows for each niche that you want to build a reputation in. In order host your show, you can start off by uploading up to 3 audio files (i.e. your latest podcasts from your blog), login to your show and after the podcasts have finished playing you can either talk away or be available for people to either call or write in with questions or comments. In truth, you will have very few listeners to begin with but the more shows you host, the more listeners your listener base will grow – that’s the viral element of this medium.
However, the real value of hosting your own show on Blog Talk Radio is that the search engines absolutely love this site and they will be crawling all over your weekly podcasts (including the automatic recording of your show each week) which will gain their own search engine ranking as well as providing powerful backlinks to your main website(s). Give it a try, it is a fun medium and having your own weekly radio show will turn you and your site into genuine authorities in your niche.
As you can see, audio marketing is super simple and completely free. Next, we suggest you move onto the video marketing component of the Traffic Mania system.
