Archive for the ‘Targeted Website Traffic’ Category
adBrite uses its own proprietary technology to create a marketplace where advertisers and publishers can meet. As an advertiser you provide adBrite with your creatives, your CPA goals, targeting parameters and your budget and they will bid on your behalf to reach your targeted audience using the ‘second bid pricing model’. While this all sounds somewhat technical, it does offer a viable alternative to Adwords type promotions and can often deliver more targeted traffic for a significantly lower price than standard pay-per-click campaigns.
In truth, the only way you will discover if the adBrite model is better for you is to test it against either Google, Yahoo or Bing advertising campaigns. In our testing we found it to be far more effective, especially in terms of delivering high converting traffic. Sign up to explore adBrite.
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While we suggest Google Adwords on this site, the same principles would also apply to other major search engines such as Yahoo and Bing who offer a similar facility. When you purchase advertising your ad gets displayed as a sponsored ad on the main search results pages for your chosen keyword and also if you choose, on sponsored ads that are displayed on publishers websites across the internet.
The amount you pay per click is dependent on how competitive the keywords you are targeting. And for some keywords the costs can soon mount up. Obviously, you have to be reasonably confident that the costs per click and the number of targeted visitors you will receive are less than the money you will make from those visitors once they are on your site.
Many search marketing professionals would recommend using this method while you are building your site’s natural search engine rankings. We would also add to this the need to set a daily budget based on what you can afford and to closely analyze the visitor activity and conversion ratios once they arrive at your site to ensure you are actually making money from this traffic source. We would also recommend reading Brad Callen’s Adwords Made Easy which we offer as a free download from the sidebar of this site. Sign up for Google Adwords.
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Trellian are one of the most respected brands around among professional internet marketers. Their direct search network offers a lower cost alternative to pay-per-click systems (e.g. Google Adwords). It works on the basis that you pay a much lower amount each time your ad is viewed. Of course, this does not guarantee a click, so much will depend on how well you have targeted your ad and how well it is written.
Many search marketing professionals are using this network on behalf of their clients so it clearly is very effective. However, there is risk attached despite the system having over 200 million users.
If you are looking for instant, targeted website traffic and have a reasonable budget, it is worth trying out Trellian’s Direct Search Network to see how well it works for your site compared to other targeted traffic options.
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If you operate in the internet marketing niche, Adland Digest offers an excellent low-cost advertising option. This widely respected monthly newsletter is circulated to over 30,000 subscribers and incorporates some excellent articles and features focused on internet marketing.
There are five placement slots in each edition of Adland Digest beginning at just $15. Advertising slots are allocated on a first come, first served basis each month.
See our reviews of other targeted website traffic programs.